My thoughts on dealing with competition – and what to do when we’re struggling to compete online or offline

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We all know what they SAY about competition…
“don’t worry about it!”
“it’s healthy!”
“it’s good for the market”

“it inspires innovation, it drives progress!”

But when you’re a business owner trying to compete (in our case, when you’re working hard to attract and retain enough students that your studio can survive and grow) – it can be almost impossible NOT to worry about the competition.

Today this is even more true. We are in a time of flux and a time of crisis. A great many businesses have had to pivot quickly, had to figure out how to operate online… and compete online too.

Now, dealing with new and different competition is something a lot of us are faced with – so here are my thoughts for studio owners struggling with this! 

Please read or listen to my thoughts in two parts, below:


“How to compete online when everyone else starts offering what you do – for FREE – ack!”

How to compete online when everyone else starts offering what you do – for FREE

How to compete online when everyone else starts offering what you do – for FREE – ack! 🙈A special message for any of my pole instructors and studio owners struggling right now – I see you! x 💕💓

Posted by Georgia Mountford-Blake on Thursday, March 19, 2020

👉 Vid 1 (11 mins) – subtitles available via closed caption


 

“What to do when your competitors are on your tail and you’re doubting your offer / pricing / services / ideas…”

What to do when your competitors are on your tail and you're doubting your offer / pricing / services / ideas…

Posted by Georgia Mountford-Blake on Thursday, April 2, 2020

👉 Vid 2 (5 mins) – subtitles available via closed caption


 

Want more like this?

 

I have set up a free facebook group – Market and Grow Your Pole Studio (even in uncertain times) where I post regular content and videos just like this!

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Georgia Marie

Georgia loves to see people thrive in the business of pole. She is a multi-passionate digital native who is obsessed with writing, marketing, design, automation... and all sorts in between! She first discovered her passion for pole in 2007 and quickly found herself on the path from student to instructor and beyond. Before long, Georgia was co-managing a chain of pole studios, running events, training staff, performing, competing, marketing the business - and watching the pole industry unfold before her eyes. When she started seeking out ways to make that ‘studio owner life’ easier, Georgia discovered a keen interest in business development and marketing strategy that she continues to nurture today. Combining these new skills with her background in web design, Georgia now spends her days bringing business to life online. She is delighted to work with studio owners on a wide variety of fun and exciting projects - from email marketing to ads and funnels, social media strategy to website makeovers - and thrilled to work with the PoleSphere team on developing their truly progressive tutorial platform as well. Her favourite pole moves are the ones she can already do, she loves anything pink and sparkly and her favourite drink is hot cup of tea (with bonus points for a gingerbread biscuit).