Georgia Marie

Georgia loves to see people thrive in the business of pole. She is a multi-passionate digital native who is obsessed with writing, marketing, design, automation... and all sorts in between! She first discovered her passion for pole in 2007 and quickly found herself on the path from student to instructor and beyond. Before long, Georgia was co-managing a chain of pole studios, running events, training staff, performing, competing, marketing the business - and watching the pole industry unfold before her eyes. When she started seeking out ways to make that ‘studio owner life’ easier, Georgia discovered a keen interest in business development and marketing strategy that she continues to nurture today. Combining these new skills with her background in web design, Georgia now spends her days bringing business to life online. She is delighted to work with studio owners on a wide variety of fun and exciting projects - from email marketing to ads and funnels, social media strategy to website makeovers - and thrilled to work with the PoleSphere team on developing their truly progressive tutorial platform as well. Her favourite pole moves are the ones she can already do, she loves anything pink and sparkly and her favourite drink is hot cup of tea (with bonus points for a gingerbread biscuit).

What Happened Next…

<< PART ONE I pressed send. Her studio’s entire lead generation campaign was mapped out step-by-step. 1️⃣ The landing page with an irresistible offer. 2️⃣ The compelling sales copy that spoke right to the hearts of her ideal students. 3️⃣ The upsell to convert trials into long-term members. 4️⃣ The organic strategy with 3 months …

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My thoughts on dealing with competition – and what to do when we’re struggling to compete online or offline

We all know what they SAY about competition… “don’t worry about it!” “it’s healthy!” “it’s good for the market” “it inspires innovation, it drives progress!” But when you’re a business owner trying to compete (in our case, when you’re working hard to attract and retain enough students that your studio can survive and grow) – …

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10+ Ways To Market & Grow Your Studio During The Down Times

There’s a lot of talk right now about “going virtual” or “transitioning online” – especially as we all scramble to adapt to a new normal in our businesses. I even created some helpful content around this topic myself: Getting Your Studio Set Up Online Recommended Tools & Platforms for Online Lessons Zoom 101 – For …

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Ideas for Digital Delivery – Adding Value and Serving Your Students Online

Creating Value Online – supporting your students in new and creative ways Running online classes and/or offering other digital services is a great way to add revenue in your business and find more ways to serve your customers – both in and out the studio. Starting virtual lessons, whether they are 1:1 or group based, …

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Resources for Studio Owners During COVID-19

Resources for Studio Owners During COVID-19 Posted in Tips & Resources March 24, 2020 / Georgia Marie / No Comments External Links The websites and resources linked below will open in a new window All AllArticles & InfoCase Studies & ExamplesDownloadablesOpinions & StoriesVideos Sanitation Policies and Procedures for a Safe and Healthy Studio Practice During…

Studios Respond to Covid-19

Studios Respond to Covid-19 Posted in Tips & Resources March 20, 2020 / Georgia Marie / No Comments The novel coronavirus hit the pole and aerial industry hard. An invisible thread that seemed to come out of nowhere quickly escalated into a serious problem – triggering a dramatic shift for many studio owners around the…