Market and Grow Your Pole Studio
Helping studio owners since 2010
Digital Marketing
Social Media
Ads & Funnels
Web Design
Media & Publicity
Content Writing
Graphics & Video
Systems & Automation
and more...
Creative Marketing Ideas For Your Studio
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What Happened Next…
<< PART ONE I pressed send. Her studio’s entire lead generation campaign was mapped out step-by-step. 1️⃣ The landing page with an irresistible offer. 2️⃣ The compelling sales copy that spoke right to the hearts of her ideal students. 3️⃣ The upsell to convert trials into long-term members. 4️⃣ The organic strategy with 3 months …
How It Started…
A pole studio owner messaged me one day – out of the blue. “Georgia… I don’t know if I can do this.” She had been following me for a while on Facebook. “…I saw your post about keeping our studios alive in the down times.” Her business had already been starting to fall apart, she …
My thoughts on dealing with competition – and what to do when we’re struggling to compete online or offline
We all know what they SAY about competition… “don’t worry about it!” “it’s healthy!” “it’s good for the market” “it inspires innovation, it drives progress!” But when you’re a business owner trying to compete (in our case, when you’re working hard to attract and retain enough students that your studio can survive and grow) – …
The Story
I believe the lifeblood of the pole industry flows through our studios
All around the world, studio owners pour their hearts and souls into creating beautiful, safe spaces for people to discover the joy of pole and better yet to discover themselves in the process...
Studio owners work tirelessly to maintain amazing training facilities for students, instructors, performers and competitors to improve themselves... and it is thanks to them that we enjoy continued opportunities to learn, to teach and to grow - as artists, educators and more.
As I see it, studio owners are at the heart of pole... making it possible for the rest of us...
It's easy to forget that the pole industry as we know it did not exist only a few short years ago.
And that to keep it alive we need to continue seeking new and exciting ways to attract more people to our ART - our SPORT - our PASSION!
As I see it, studio owners are the unsung heroes who not only do this day in and day out but whose efforts and sacrifices often go unrecognised. Where would we be without studios nurturing a stream of pole fans who buy our products (training gear, grip aids, portable poles, show costumes and more) - book our services (private lessons, photoshoots, choreography etc) - attend our events (festivals, showcases, competitions - the list goes on!)
It is time to do it differently.
The Heart of Pole Vision
Pole studio owners are busy people and I know how wearing countless different hats can be exhausting.
To truly succeed in this business we need many things - a strong foundation, a good work ethic, a powerful vision. We need a consistent stream of new students, high quality classes, a strong retention program, as well as systems that save you time and make your life easier behind the scenes!
With marketing and tech that truly supports your business... you can cut through the chaos and get back to making an impact, living the life you love!
My goal is to create a platform that will not only celebrate our studio owners and shine a light on what it takes to run a successful pole business, but also help support and grow our industry - and see studio owners not just surviving but THRIVING in their business.
Hi, my name is Georgia Marie
Ten years ago I discovered my passion for pole and soon found myself on the path from student to instructor to performer...
Before long I was working alongside world-renowned pole pioneer Natalie TeKanawa, growing a pole studio business and travelling the world - watching the industry unfold before my eyes.
It's been a crazy whirlwind right from the start - and the longer I spend in this crazy, beautiful industry the more I see all the amazing things studio owners do.
I know first hand what's like to spin 50 proverbial plates (while wearing 8-inch platforms, no less!) just to make ends meet... but I also believe it doesn't have to be this way! It doesn't have to be this hard.
Who am I?
I'm a web designer and digital marketing specialist who used to run a chain of pole studios in Queensland, Australia. We taught classes, ran events, held parties, performed at expos and hosted state comps - we got in the paper, on the radio and on national TV, we competed internationally, booked overseas tours and sold out our workshops. I did a lot, saw a lot, and met a lot of people. And I learned a lot too.
I started out in software development after studying IT and journalism at university. I worked as an intern at a few national magazines and newspapers, but ultimately followed a career as software developer, data analyst then automation specialist... (in my corporate life at least!)
In 2016 I opened my business GEMO Creative - based on combining my lifelong love for design, tech and communications, with my budding interest in sales, marketing and small business ownership.
Before long I found myself working with more and more pole & fitness brands (my favourite!) which settled the decision - it was time to relaunch The Heart of Pole.
Services
How I Can Help You
Digital Marketing & Social Media
Web Design
Media & Publicity
Video & Graphics
Content Writing
Systems & Automation
From organic social media to paid ads, sales funnels to email automation, web design services to digital marketing strategy... I am here to help you market and grow your business. Whatever you need (or even if you're not sure!) if you're in the pole, aerial or dance fitness industry - let's talk!
I am available for consultation & training as well as "done for you" solutions across a wide range of marketing, tech, communications, and design services. You can read more about some of these on my GEMO Creative website or Facebook page @gemocreative - or send me a message and we can chat about what you're working on... struggling with...curious about - and how I can help your studio.
Brands I've Worked With
WORK WITH ME
Wanna chat about how I can help you market and grow your studio?